Straight-talking SEO content and communication tips for brilliant Gen X and Millennial women.

Does doing just one thing bore you? Maybe you're a multi-passionate entrepreneur! Here's my story + ways to choose what to do next.

Are you awake at 3 am wondering how to pivot your life and start a business? Here are five things I learned.

You’ve probably seen articles on LinkedIn or Forbes explaining why personal branding is essential for Gen X women over 50. All the posts...

Do you feel like you’re constantly working on busy work tasks, and there’s never time to work on your big goals and dreams? The mindless...

Is sharing your business success story hard because you feel like an imposter and you don't feel confident about your accomplishments?...

Have you wondered if ChatGPT could solve all your content problems? Here's where AI-generated content is awesome -- and when writing for...

Are your clients not giving you the client-attracting testimonials you need? You are not alone. Hello friends! I’m Heather Lloyd-Martin,...

Have you avoided personal branding and writing thought leadership content because it felt “too narcissistic”? Here’s how that limiting...

Have you tried to brand yourself online, but it didn’t feel authentic – or successful? Here’s how old, musty work traumas could be...

Wow, my post on Slow Branding hit a nerve – especially with folks who have invested in their branding in the past and still felt like...

Many Gen X women want to build their personal brand and legacy – but they’re juggling competing responsibilities and don’t have much...

Have you decided that now is the time to build your personal brand and be seen online? Here’s how Gen X women can use Google to get noticed.

Yes, Generation X women deserve to be seen -- and it's time to build your personal brand. Here's why!

Many Gen X women are trying to “future-proof” their careers – but they’re not quite sure what they need or the next steps to take. Here’s...

You may have heard that you need to build your personal brand. Here’s why examining your hero’s journey can help you find your brand story.

When was the last time you felt unstoppable? Here are 8 proven ways Gen X women can boost their confidence.

We’ve all heard that being a “thought leader” is important, but much of the advice for women feels simplistic and doesn’t address some...

So, how do you feel when a client asks you to do something that you don't want to do or is out of scope? Do you get angry and immediately...

Here's why I launched the Charisma Boost Site and why I'm so excited to help GenX and Millennial women.