SEO copywriting services + consulting
Shine a spotlight on your brand that boldly says, “I’m the best choice to solve your problem.”
Do you LOVE writing, and need help making your messaging more powerful and magnetic?
Do you want to stand out online, but trying to think of new content ideas makes you want to crawl on the couch and nap?
Do you need an expert to write your site content so you can focus on your Zone of Genius?
Does your site copy make you sad and have no idea how to differentiate yourself online?
Here’s the deal…
Your ideal client is bombarded with new information every second. If they can’t immediately grasp what’s in it for them and how you can help, they’ll walk on by – and choose your competitor.
I created the Slow Branding system after seeing so many thought leaders and B2B companies struggle with brand messaging. These smart, multi-passionate writers with amazing credentials wilted when asked to write their site copy, brainstorm content ideas across the buying cycle, or differentiate themselves online.
The Slow Branding System helps you create authentic brand messaging that showcases your unique message, attracts your ideal prospect, and highlights you as the go-to expert.
Do you prefer to write your own copy? Check out the Slow Branding Fast Start.
Are you looking for a done-for-you solution? Let me write your website content for you -- and you can focus on your Zone of Genius. Check out the Slow Branding Messaging Blueprint.
Slow Branding helps you:
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Pinpoint your perfect readers and write content that instantly connects with them.
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Revise your publication schedule and simplify your promotion.
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Optimize your content and help it get noticed by the right people on Google and LinkedIn
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Find data-driven posts and blog post ideas that make your readers think, “Wow, she gets me.”
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Identify ways to drive additional revenue without increasing your workload
Tell your reader YOUR story in YOUR way – enjoying brand messaging that sounds like you.
How can I help you -- DIY, or done for you?
Slow Branding Fast Start
DIY Your Brand Messaging with Expert Guidance
Do you hear, "Well, I'll think about it," after people read your sales page, LinkedIn profile, or proposals? AHHHHH! It's time to fix that!
Imagine taking your content from "meh" to "How can I hire you?" in 30 days with me as your 1:1 copywriting and branding mentor.
This option is for you if:
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You enjoy writing your own content but need expert guidance to make it resonate and convert.
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You LOVE feedback and can't wait to work with someone who can "look under the hood" and teach you how to attract your ideal clients.
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You’ve been “in your head” way too long and need expert advice to tell you what to fix and how to do it.
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You want a flat monthly rate for everything without worrying about running out of consulting time.
(Would you prefer I write your content for you? Check out my Slow Branding Blueprint.)
The Fast Start Contains:
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One 90-minute goal-setting call (can be split into two 45-minute calls), where we help you boost your copywriting power, break through annoying blocks, and look at new ways to monetize your content and offerings.
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Unlimited content reviews by me for 30 days (or longer, if you love working together!), helping you ensure your content is dialed in for maximum profitability and WOW power!
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Access to my time-saving video, "How to use ChatGPT to create a customer persona." The tips you learn will blow your mind! 🤯
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30 days free access to my SEO writing training: Discover how to create content that Google and your readers will love with this comprehensive, step-by-step training.
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30 days of in-the-moment consulting via Voxer. Need advice or have an idea on the fly? I’ve got you covered!
Check out what my happy clients are saying!
Working with Heather is one of the best decisions I have ever made. While I have always been a big believer in investing in a mentor, one doesn’t always receive bang for one’s buck, but Heather’s guidance has made an enormous impact on my business; in fact, since working with Heather, I have more than 4X’d my income. Engaging, dedicated, knowledgable, and supportive,
Heather has provided the expert guidance I needed to scale my copywriting business—fast. She always makes herself available to support with immediate requests and offers sound, tangible advice, while keeping business fun. Without hesitation, I wholeheartedly recommend Heather as a mentor.
-Camilla Carboni, Luxury Brand Copywriter and Consultant