Heather Lloyd-Martin, ACC
SEO Brand Messaging + Business Consulting + Corporate Training
In the mid-90s, I quit my dead-end marketing coordinator job and went all-in on the World Wide Web. I built a successful online business through the power of a glitchy AOL dial-up connection, where I wrote website sales copy and freelanced for online magazines.
Little did I know that my gamble on the WWW would result in a life-changing career. Together with a core group of extraordinary professionals, I helped start the SEO industry and nurture it into its current state. Back then, I saw how geeky SEO coding interplayed with smart copywriting – and how well-written content sprinkled with search terms helped pages land better search positions.
This new “writing for search engines” niche (otherwise known as SEO writing) established how we write website and blog post content today.
Forbes magazine even called me “the pioneer of SEO copywriting.”
Now, SEO writing is a multimillion- dollar industry.
Over the years, I’ve consulted with search engines, trained top brands, and chaired the Direct Marketing Association’s Search Engine Marketing Council. I’ve been interviewed for or cited in a plethora of articles, books, and podcasts. Additionally, I’ve taught thousands of people on-stage, online, and through podcasts and training videos – including my SEO Copywriting Certification training (now in its 10th year.) I’m even an instructor for LinkedIn.
Is it fun teaching people how to get great Google positions and grow their businesses? Yes.
In fact, I'm on stage a lot -- check out my speaking page for my next gig.
But you know what I find more fun? Empowering Gen X women to broadcast their brilliance, establish their expertise, and confidently claim their worth.
That’s why in 2018, I returned to school and became an Associate Certified Coach, adding coaching services to my 20+-year content communication expertise. Additionally, since 80 percent of communication is nonverbal, I’ve dived into body language strategies and worked directly with Michael Grinder, the father of nonverbal communication.
What does this mean to you? My business and marketing knowledge helps you broadcast your brand – while my coaching insights help you untangle your brain, bust through limiting beliefs, and tap into your inner brilliance.
Thank you so much for today…I really just let it all out lol
But for real, thank you. I appreciate you and adore you. I know I never would feel judgement from you, only love. I meant what I said today…you feel safe, open, excited by growth and honesty. And you’re a shit ton of fun 😄 You’re really special! I feel honored to be in your orbit. I feel like I very much needed you. I feel empowered by you, with you. You have really been pivotal in my life, I bet waaay more than you could imagine. Can we say Guru? 🤩Hahaha Ahhh, I just love you and I had to tell you! 😘
Sarah Paulus, stylist
Why am I so passionate about helping women step into their power?
Aging gracefully is bullshit. I want to help you age powerfully and reclaim your inner fire.
I’ve seen too many women of our generation stay in our comfort zones and take what we can get– even if we have decades of industry experience. We notice new grey hairs, start feeling ignored and worry that we’re aging out when we’re supposed to be leaning in. We wonder if we’re “too old” to build our dream businesses -- or if anyone cares what we have to say. We neglect ourselves and our brand messaging -- and feel guilty about doing it all.
I can help.
Seeing a woman’s personal branding flip from “Who’s that?” to “Did you hear she’s on the waiting list only?” puts a smile on my face.
I can’t wait to help you build a successful business, create brand messaging that sounds like you, and showcase your spectacular expertise.
Isn’t it time?
I can’t wait to help you create a website and business you love.
I live outside Portland, OR, with my husband and three furbabies. I love mid-century modern everything, Palm Springs, kayaking, and apple-filled donuts. My happy place is snuggling up in a comfy chair, drinking a latte, and enjoying a book on a breezy, sunny beach. With pie.
